top of page
Wear It Unapologetically

ABOUT ME

I’m Sam, a personal stylist and content creator who loves to shout about incredible local design. I’ve lived on Instagram for a few years now, but it’s time to start showing up here too!


My absolute passion is to encourage people, but especially women, to REMEMBER their worth and beauty, to OWN the space they occupy in this world, to CELEBRATE their uniqueness and to show it ALL to the world through their style, UNAPOLOGETICALLY.

I don’t subscribe to fashion “rules” or “ageing gracefully” (ie. quietly fading into the background once you hit 40) - it’s all about finding your unique style voice and wearing what you love. I know what it feels like to have “lost your way” and I promise it’s possible to find it again.


How I dress is a very literal representation of how I want to show up in this world every day, using my clothing to bolster how I’m feeling or support it. Getting dressed doesn’t have to be serious or overwhelming, so let’s have some fun together. And thank you for being here - it means the world

CLIENT TESTIMONIALS

"I felt truly empowered after receiving styling advice from Wear It Unapologetically. Sam's personalized approach elevated my style to a whole new level."

Tam - Client

"Wear It Unapologetically not only transformed my wardrobe but also boosted my confidence. Sam's attention to detail and body positivity message made all the difference."

Amanda - Client

"The styling guidance I received from Sam at Wear It Unapologetically was exceptional. Her focus on self-expression helped me discover a style that truly represents me."

Kate - Client

bottom of page